(2) Price Savings
Another reason why consumers buy on-line is the price savings obtained by carefully shopping for bargains on the Internet. An important point to note is that, your country or city may have an advantage in selling certain goods. It could be that the item is manufactured or produced in your city. By the time this item is produced, sold to wholesalers and shipped to retailers in a foreign country, the item's price has been affected by tariffs/duties, shipping costs and markups by both the manufacturer, wholesaler and retailer. In such a situation, you may be able to arrange with a manufacturer or wholesaler to sell their products.
Ideally, you would be the actual producer of the product.
The product need no be expensive for you to produce. For example, you may be an artist who creates works of native art in your country. You can sell your artwork pieces worldwide over the Internet, directly to the consumer. Yet another example, you may be living in a town that produces cuckoo clocks. You could arrange to be an Internet distributor for a local company, thus benefiting by being an intermediary.
The situation may also arise where, due to the relative currency valuation, your country has a competitive advantage in selling a certain product. For instance, goods in your country may be lower priced relative to another country because your currency value is lower. By identifying products which consumers in the higher-priced country desire, you could buy a product from the wholesaler and sell it directly to consumers in the foreign country of your choice.
The last reason for you to be able to sell more cheaply on the Internet is the lack of necessary physical premise and large inventory. Imagine any large store, think of the fixed costs or overhead which it incurs through paying rent, advertising, salespeople as well as inventory carrying costs such as interest expense.
Now, think about your on-line store.
What rent do you pay?
For as little as US$15/month to Createastore your problems are solved. You don't have to worry about looking for a place to store your inventory, pay maintainence fees or any of the problems that occur with a normal office. You can even work from the comfort of your own home!
What advertising cost do you incur?
This is entirely at your discretion, though we suggest that to ensure traffic and sales, you do undertake some form of advertising.
Do you have any sales staff?
No. As you owned the store, you are literally your own boss and you will be able to make your own profit.
Do you require large amounts of inventory for customers to see visibly diplayed?
No. All you will need is to follow the instructions at Createastore which enables you to design and create your own store front without the hassles of hiring computer programmers. Best of all, it is user-friendly. In fact, the customer only sees your selection of products displayed on your site. By minimizing the inventory you keep on hand, you can save financing and interest cost. These are then passed on to the consumer. The trade off is by ordering larger quantities you will be able to take advantage of supplier volumne discounts.Always make a point to bookmark and visit your competitors sites. After all, consumers will be going to your competitors' sites, shouldn't you?
(3) Convenience
The third reason consumers shop on-line is convenience. Consumers can easily gather product information, compare prices, compare selection and make an informed decision without ever leaving their chair. By simply typing on the keyboard and clicking with a mouse, consumers can access literally hundreds of on-line stores and efficiently compare shops and products. Consumers are happy and willing to shop over the Internet for the sake of convenience.
Currently, e-commerce is still in its infancy. Brand-loyaly has not been established. The majority of consumers are hesitant to shop on-line. However, as this avenue of selling becomes more accepted, as consumers gain confidence in on-line firms, the e-commerce trade will boom.
Large corporations realize this. Small businesses have realized the potential but have been reluctant due to the cost of hiring professional e-commerce providers. Now you can enter this lucrative market through Createastore.
The important point to note is that you MUST establish your on-line presence and start building your reputation and consumer loyalties now before the industry experiences its boom and consumers become brand loyal.